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Kent
Kent is a brand of cigarettes, first to introduce smoke filters in 1952. From March 1952 until at least May 1956,
the Micronite filter in Kent cigarettes contained a form of asbestos.
Kent uses charcoal filters (a form of Activated carbon).
The brand is a propriety of British American Tobacco group.
The brand is named after Herbert Kent, a former executive at Lorillard Tobacco Company.
Advertising
In 1965, the Ray Conniff Singers had a hit song called "Happiness Is",
which listed various examples of things that make people happy ("To a preacher, it's a prayer-prayer-prayer / To a Beatle,
it's a 'Yeah-Yeah-Yeah'" and so on). The same group, or a soundalike group, produced a series of commercials
for Kent that were written to the same tune and style,
with the punch line always being, "To a smoker, it's a ."
Product Facts
Understanding what adult smokers want in a cigarette and satisfying their taste and other preferences
is the first step in any new product development:
* Consumer research indicates that adult smokers choose brands primarily based on taste.
* Consumers tell us they want the taste, flavor and quality of their brand to be consistent.
* Consumer preferences vary regarding cigarette size and product packaging.
Whether we are developing new products or continuing to manufacture existing ones,
we strive to maintain quality in our tobacco products, our manufacturing systems and our packaging.
High-quality tobacco
The primary component in each of our cigarette brands is tobacco.
Therefore, quality control of the types and grades we use is critical.
The Tobacco Farmer Partnership Program (TFPP) allows us to work directly with U.S. farmers to ensure that sufficient amounts
and the right qualities and grades of tobacco are available for our products.
We continuously develop, improve and enhance our manufacturing processes to consistently provide adult smokers
with high-quality products.
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