Mild Seven

Mild Seven is a brand of by Japan Tobacco.
The brand is the second largest cigarette brand in the world.
Mild Seven is a premium brand and distributed in over 40 countries.

Created in Japan as a variant of the popular Seven Stars brand, Mild Seven has been a top seller since its launch in 1977 and enjoys leading positions in Asian markets including South Korea and China.

Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season.
This association continued after Benetton was acquired by Renault to become Renault F1 until the end of the 2009 Formula One season, but due to European Tobacco Regulations, the company had to end their association with Renault F1 at the end of the 2006 Formula One Season.

History of Japan Tobacco Inc.

Japan Tobacco Inc., known as JT, is the world's third-largest tobacco company. JT controls about 75 percent of the Japanese cigarette market, and about 8 percent of the cigarette market worldwide. Its leading brands are Mild Seven, Japan's number-one seller, and Cabin, Caster, Seven Stars, and Peace. The company also owns international rights to the key brands Winston, Salem, and Camel, which it acquired from RJ Reynolds in 1999. These three brands, along with Mild Seven, are marketed through the company's JT International subsidiary, headquartered in Geneva, Switzerland. Japan Tobacco is a diversified company with substantial interests in pharmaceutical development and sales, and in the sale and distribution of packaged foods and beverages. The company markets drugs that fight cancer and HIV, and operates joint ventures with pharmaceutical companies in Japan, the United States, and Europe. JT markets Green Giant brand frozen foods in Japan, as well as other prepared foods, and acquired the food operations of Asahi Chemical in 1997. JT also sells several leading packaged soft drinks and teas under the brand names Green's, Roots, and others. In addition, the company has interests in printing, agribusiness, and real estate. Japan Tobacco was a state-owned monopoly until 1985. The Japanese government still owns two-thirds of the company, with the rest publicly traded on the Tokyo Stock Exchange.