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Next
Next is a brand of cigarettes made by Altria.
The brand was created by Philip Morris International after tax increases of tobacco in Malaysia pushed Marlboro out of the market.
Next is known to be a watered-down version of Marlboro with slight defects in the wrapping paper
used although its structural functionally is very durable.
Philip Morris International has recently launched a new brand of cigarettes called Next to fill the void left when the Malaysian cigarette
tax hike priced their flagship Marlboro brand out of the reach of lower income bracket smokers at RM 6.50.
Next is the new wave of cigarette brands that retails at
RM 4.50 - close to the "old" (pre-tax hike) prices of mid-range cigarettes.
Next cigarettes comes in the standard two established tobacco industry standard types - full flavored and lights (mild).
The full flavored packs comes in a darker shade of blue than the lights.
The design of is minimalist, with just a characteristic "streak" down the box aligned with the X of NEXT.
The full flavored packs taste like a milder version of Marlboros -
and that's not a bad thing at all. PM did well with NEXT,
it tastes like their premium flagship brand but is priced at a very affordable price at RM 4.50 for a post cigarette tax hike.
I won't bother with NEXT Lights,
since the full flavored version is already like a watered down Marlboro so you can imagine what the Lights taste like...
There is one minor gripe I have with the quality of the cigarettes though -
all of the NEXT cigarettes (both full flavored and lights) have a distinctive defect in the wrapper.
There is a fault line running down every cigarette, which seems to make the cigarette look fragile.
However, testing the cigarette by rolling a cannabis cigarette (which stress tests the wrapper integrity)
proved me wrong...the "fault line" is not a bad wrap at all - the wrapper didn't open up or tear at that line (where I expected it to).
It's just the way NEXT cigarettes are made - it's not a structural integrity issue at all. Nice.
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